Projects
UX/UI Design
At Kinesso, a SaaS marketing solutions software firm operating in over 70 markets and part of IPG, I specialize in designing and owning the tools within the Creatives, Content and Activation Console as part of global design team. I lead end-to-end product design, including UX research, UI design, and prototyping, helping marketers, strategists, and creatives build, activate and analyse their campaigns. My work also includes designing products from scratch and redesigning & merging multiple tools into a streamlined platform, recognized by both the Indigo Design and Dutch Search Awards for delivering an exceptional user experience. Additionally, the products I designed were recognized by the Dutch Search Awards for Best Software & Tools and Best Full Funnel Campaign, as well as by Cannes Lions for an innovative government campaign.
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UX/UI Design
Yummly is a popular food recipe app that I also personally use it almost everyday. My challenge was firstly re-designing the pain points according to the user research with more user-friendly aspect. Secondly, increasing the average amount of time a user spends within the app per day. Here are my four solutions.
